(DENVER) – Nov. 11, 2011 – Clinch Gear™, the leading performance training apparel brand, announced today that it is teaming with MMA superstar Dan “Hendo” Henderson to feed needy American families on Thanksgiving. Henderson will face former light heavyweight titleholder Mauricio “Shogun” Rua in the main event at Ultimate Fighting Championship (UFC) 139 on Nov. 19 in San Jose, Calif.
For every limited-edition Dan Henderson walkout shirt sold through Nov. 24, Clinch Gear will subsidize the cost of providing a Thanksgiving meal for a family of four at either the Denver Rescue Mission or the San Diego Rescue Mission, area organizations where the Clinch Gear brand operates.
The Nov. 19 bout marks Henderson’s return to the UFC after a successful four-fight stint in Strikeforce, where he headlined events on CBS and Showtime while winning that organization’s light heavyweight crown. Henderson is expected to contend for a UFC title with a victory over Rua.
“With the Thanksgiving holiday just days after my fight, we want to remind UFC fans that there are a lot of people out there fighting for more important things than a UFC title,” said Henderson. “So many American families are struggling to pay for basic necessities, such as food, clothing and shelter. This is an opportunity for Clinch Gear and the MMA community to make a difference this Thanksgiving.”
The walkout tee features the Hendo name highlighted in red within the phrase “Heart & Mind Overcome All.” The phrase embodies Henderson’s work ethic and his approach to life and competition. It is also a message that the two-time U.S. Olympian and Clinch Gear hope will inspire others to pursue their dreams.
“Giving back is a big part of our company culture,” said Clinch Gear CEO Bruce Pettet. “With the help of the MMA community, our donations will give needy families a traditional Thanksgiving meal and a little less to worry about this holiday season.”
Sales from an additional Clinch Gear tee, featuring an American flag within the Clinch Gear logo, which will be worn by Henderson’s cornermen at UFC 139, will also support the cause. Both shirts will be available for sale at ClinchGear.com and select distributors for $29.95 each.
About Clinch Gear™
Founded in 2003, Clinch Gear™ is a leading performance sports apparel brand for athletes and training enthusiasts, with a rich history in mixed martial arts and amateur wrestling. Clinch Gear maintains a singular focus on product innovation, consistently seeking to elevate industry standards for performance, quality and fit. Clinch Gear is headquartered in Denver, and is part of the Collective Licensing International portfolio of youth lifestyle and performance brands including Airwalk®, Above The Rim®, Vision Street Wear®, Sims®, Lamar® and LTD®, World Snowboarding Championships™ and Hind® brands. For more information, visit www.clinchgear.com.
Aaron Crecy, 619-741-2502
Erika Sauerwein, 303-761-1345×103